Marketing services for life coaches and business mentors.

Get our How to get coaching clients workbook for free.


Helping you authentically promote your coaching business & become the go-to expert in your field

- Anneke van Aswegen (Online Marketing Strategist)

We work in three simple, but effective phases

The 3 Phase Approach to Authentic Promotion




Identify your ideal coaching clients and develop your unique value proposition. Recognise hidden resources and overlooked opportunities available to you.




Optimise your website for search engines. Benefit from increased online visibility and get found by the people wanting a coach like you.




Build trust with content marketing. Potential clients will be able to experience your personality and see if what you have to offer is of value to them.

How to get coaching clients

Finding your ideal clients can be a painful process. It can take weeks, even months of marketing and offering free sessions before you get a valid prospect, and then they still might not commit to your program.

We help you build your audience and increase your area of influence online. Giving you the freedom to spend more time doing what you do best, transforming your clients’ lives.

  • Gain a consistent stream of ideal clients and grow your income.
  • Stand out from the competition and become the go-to expert in your market.
  • Sell more than your one-on-one time and live the lifestyle you want.

You’ll have a team of experts available to you

With PromoteCoach you gain access to a specialised team of WordPress developers, search engine optimisation (SEO) experts and content creators, all dedicated to promoting your coaching business online.

What coaches are saying about us

  • fiona

    "Before working with Anneke, I spent too much time marketing my business and too little time being a coach. I am now more in control of how my brand is expressed and am writing another book. Anneke allows you to brainstorm off her expert ear, and together we found solutions that worked for my situation. Her easy ability to draw out the essence of how a coach should articulate to clients and move past modesty into owning success is both reassuring and very effective.”

    Fiona Juan - Success Coach

  • mark

    "I have worked with Anneke on a number of projects. In business, it’s so important you find a rapport and synergy when you work with someone. Anneke’s ability to understand who I am, my needs and the way I articulate myself ensures that when we work together, we execute with clarity, passion, and a clear understanding. It has been incredible being able to work with someone so proficient and thorough.”

    Mark Sephton- Personal mentor for entrepreneurs

Brand new from our Blog

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How to create a coaching website your clients will love

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The power of metaphors in coaching

Best Way To Use Metaphorical Thinking When Coaching

Why successful coaches use metaphors to solve problems. When I was in school, I was terrible at spelling. ...
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How to make your coaching packages sexy

Create coaching packages that sell. Are you spreading yourself too thin, trying to coach clients, market your business ...
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Think of us as your personal resource to establishing and promoting your life coaching business online.
Get in touch, because your ideal clients are looking for you online.

Ready to get more coaching clients?

Our contact information

Darwin Drive
Cape Town, 7570
South Africa


Monday to Friday
09:00 to 17:00

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