Helping You Market Your Coaching Business

PromoteCoach is not about selling; it’s about being of service.

Our Mission

We understand the frustration of knowing you can help transform someone’s life, career or health and not having the resources to share that gift.

We dedicate our time and expertise to helping you attract and convert more prospects into ideal clients because we believe in the value coaching provides.

PromoteCoach is for you if you are:

Committed to starting your own coaching business.

Wanting to sell your coaching services online.

Struggling to get visitors to your website.

Wanting to boost your authority as a coach.

Ready to grow and expand your practice internationally.

How PromoteCoach got started


Anneke van Aswegen

Hi, I’m Anneke.

I had been doing content marketing and blogging since 2015 and constantly struggled to stay passionate about a project. Fed up with my lack of enthusiasm, I was determined to discover which content I truly enjoyed creating and marketing and how I could do more of it.

After a few months of reflection and research, I had a breakthrough; it was so painfully obvious. The answer was coaches. I love creating content for life coaches and business mentors.

So, I gathered a sample of about 30 international coaches to get their insight. It became clear that it’s difficult to “sell” coaching. Many coaches do not have sufficient marketing and sales support or simply don’t have the time.

My Master’s degree in Research Psychology and various marketing qualifications, including SEO, Content Marketing, and Social Media Marketing, has contributed to my overall understanding of consumer buying behaviour. This ultimately led me to develop The 3 Phase Approach to Authentic Promotion; helping your ideal clients connect with you so you can start a conversation with them.

I want to use my knowledge and experience to help you build and grow your coaching business, so you can help others transform their lives and reach their full potential.

Meet the Team

Cat is a highly skilled website developer and search engine optimisation (SEO) expert. She specialises in getting your website found by your ideal clients while ensuring it reflects your specific coaching brand. Reap the fruits of your online presence with Cat.

Jonelle believes in being unapologetically you, and her writing reflects that. She is a storyteller and women’s empowerment consultant. Everything Jonelle does is purposely driven by her passion for helping others. As an aspiring life coach, Jonelle is uniquely capable of delivering content that grabs your clients’ attention.

Anneke is a content creator and expert in the field of social media marketing and management. Not only does she customise your social media platform, she manages it for you, helping you connect and interact with your clients, while you focus on coaching.

Taryn is researcher and writer with experience in both creating online content and educational material for your coaching courses. Taryn uses her unique capabilities to help you develop your ideas and bring those ideas to life.

Connect with your ideal clients

Let them get a feel for your vibe and experience what it’s like working with you.

Ready to get more coaching clients?

Our contact information

Darwin Drive
Cape Town, 7570
South Africa


Monday to Friday
09:00 to 17:00

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